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When a court uses the Polaroid factors to examine whether there is a likelihood of confusion between two marks, one of the factors is the

When a court uses the Polaroid factors to examine whether there is a likelihood of confusion between two marks, one of the factors is the Strength of the Mark. Under this factor, the court is examining:

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The distinctiveness of the Plaintiff's mark

Whether consumers like the defendant's mark

The difference in sales between the defendant's and plaintiff's marks.

The relative distinctiveness of the Plaintiff and Defendant's marksas compared to one another

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