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When a financial services representative (FSR) is presented with two clients who look quite similar along demographic and geographic dimensions, which of the following variables
When a financial services representative (FSR) is presented with two clients who look quite similar along demographic and geographic dimensions, which of the following variables or influences should the FSR consider to define the service they need to provide to meet the client's individual needs?
Psychographic
Behavioural
Relationship
None of the above, other factors become more important
All of the above, when considered together, they become more effective at differentiating clients
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