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When a firm collects cash from a customer before fulfilling their contract to the customer, eg. a upfront payment of gym membership. In the current

When a firm collects cash from a customer before fulfilling their contract to the customer, eg. a upfront payment of gym membership. In the current period, the firm will:

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a. Increase non-cash Assets, Increase Revenue, and Increase Retained Earnings

b. Increase non-cash Assets, No Effect on Revenue or Retained Earnings

c. Increase Liabilities, Increase cash assets, No effect on Revenue or Retained Earnings

d. Increase Liabilities, Increase cash assets, Increase Revenues, and Increase Retained Earnings

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