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When a price - conscious buyer has a low - price buying strategy and does not see the value of some of the features, it
When a priceconscious buyer has a lowprice buying strategy and does not see the value of some of the features, it is a good idea to sell to such customers by:
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reducing the price to what they are willing to pay.
suggesting a competitor's lower priced product.
providing a cluster of satisfactions.
educating them about the value of those features.
unbundling those product features and offering them cost savings.
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