Question
When a shopper wonders whether a purchase will make him orher look good to his orher friends and family,he or she is subjectto___________influences. Peer Marketing
When a shopper wonders whether a purchase will make him orher look good to his orher friends and family,he or she is subjectto___________influences.
Peer
Marketing Mix
Psychological
Sociocultural
Situational
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
