Question
When a television advertisement makes a special offer on a piece of luggage encouraging viewers to call a toll-free number to take advantage of the
When a television advertisement makes a special offer on a piece of luggage encouraging viewers to call a toll-free number to take advantage of the special, the ad is designed to achieve the goal of:
encouraging action
persuading.
informing.
building brand image.
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
