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When adapting advertising messages, media may also need to be adapted internationally because media availability and regulations vary from country to country. This illustrates communication
When adapting advertising messages, media may also need to be adapted internationally because media availability and regulations vary from country to country. This illustrates
communication extension
product invention
communication adaptation
straight product extension
product adaptation
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Quantitative Methods For Business
Authors: David Anderson, Dennis Sweeney, Thomas Williams, Jeffrey Cam
11th Edition
978-0324651812, 324651813, 978-0324651751
