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When all possible retailers are used in a trading area, the channel strategy is termed: Group of answer choices exclusive. intensive. selective. partial coverage. pull
When all possible retailers are used in a trading area, the channel strategy is termed: Group of answer choices exclusive. intensive. selective. partial coverage. pull coverage
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Management
Authors: Stephen P. Robbins, Mary A. Coulter
12th edition
133043606, 978-0133043600
