When American companies look to develop and market a product in a foreign country, ________________ are a good first estimate of the basic needs potential.

A. Trends in inflation.

B. Currency exchange rates.

C. Trade flows.

In selecting a foreign location for investment, it is a good idea to try to identify niches produced by market segmentation that are currently poorly served. You should consider identifying such niches as part of the ____________ screening.

A. Competitive.

B. Basic needs potential.

C. Political and legal.

D. Economic/financial.

E. Sociocultural