Question
When an existing product is used to reach a new market segment (new target market), the company is using a________________ growth strategy. Group of answer
When an existing product is used to reach a new market segment (new target market), the company is using a________________ growth strategy.
Group of answer choices
product proliferation
market development
market penetration
diversification
product development
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
