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When an organization attempts to increase its market share by substantially reducing the cost of its product and/or services than its rivals, this is called:
When an organization attempts to increase its market share by substantially reducing the cost of its product and/or services than its rivals, this is called:
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This strategy is called Cost Leadership Explanation Cost Leadership is a businesslevel strat...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
