When an organization decides to enter new international markets there are many considerations to make. The right fit between a company with its offerings and the targeted international market require analysis and a sound strategy.

Great importance is placed on strategic decisions for the marketing mix of a product based on evaluation of an international country. It is essential to offer a product suitable for the market.

Strategic decisions are required beyond the marketing mix and should consider future aspects of operating within a country, the costs of doing business in the country, and how integration of a country with existing operations will affect organization dynamics and culture.

Business Industry: Construction

Country: Afghanistan

• Business Environment Analysis

Research and include an overview into the economic, cultural, social, technological, legal/political, and environmental factors relative to your assigned country. You are to describe how each factor will help and/or hurt the company, product, or brand within the targeted country. Each element should be presented.

• Company Product and Branding

Completely present your company, its branding image, the product and its brand image (if applicable), product attributes and benefits that will have an effect on the target country (Both good and bad effects). Include information on any issues related to product patents, trademarks, and copyrights as applicable.

Explain how your product brand might be standardized or adapted for the country introduction. Explain whether this will cause a high cost burden for the company.

• Product Target Market

Present your product's target market - with specific data to show market viability. Explain what specifically this target market will be responding to in your strategic planning. How will the target market respond to the "country of origin effect?"

• Operational Evaluation

Explains a minimum of three operational advantages and three operational disadvantages your company may experience based on your country research findings.

• Product Distribution Strategy

Explain the present and future distribution system for your chosen company and product in the assigned target country. Describe the distribution channel(s) to be used and how costs and efficiency will be affected.

Will you utilize apushorpullstrategy for distribution? Explain your decision based on value for the target market and efficiency for the company.

• Unique Selling Proposition

Based on your country and target market research, develop your "unique selling proposition." What is the critical point to be communicated to the target market about your product or company?

• Pricing Strategy

Based on your Country research of the target market, how will pricing be viewed? Will prices need to be different than other countries? - Explain your reasoning.

• Promotional Strategy

Determine your primary promotional tools to communicate with your target market. Provide justification for use of these tools with respect to infrastructure within the country.