When analyzing a multi million dollar outdoor industry retailer, like Patagonia or The North Face, how would you answer these questions for a retail company:

1. What is the company's internal environment. Please provide information for employees, management, leadership, human resources.
2. What would the retailer's strengths be? What resources could support this?
3. What would be their weaknesses? What kind of resources could help change this?
4. What are the important internal environmental factors in the general, industry, and external environments?
5. How do I form a competitor analysis. Please be specific
6. What is the structure of the company and how does it influence on their performance.
7. WHat is the organization's competitive position and the possibilities this could provide.