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When Apple introduces a new iPhone, it prices such that the innovators pay high prices initially, followed by lower prices for early adopters, and laggards
When Apple introduces a new iPhone, it prices such that the innovators pay high prices initially, followed by lower prices for early adopters, and laggards eventually pay the lowest price after Apple brings out the next version. This is an example of __________ pricing.
Select one:
a. Market Penetration
b. Loss - Leader
c. Market Skimming
d. Market Segment
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