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When Apple releases a new iPhone, it often releases a captivating advertising campaign to bring awareness to the product. This statement best demonstrates which factor
When Apple releases a new iPhone, it often releases a captivating advertising campaign to bring awareness to the product. This statement best demonstrates which factor that influences buying behavior?
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Electronic Media Management
Authors: Peter Pringle, Michael F Starr
5th Edition
024080872X, 978-0240808727
