When asked, 98% of executives listed the most important characteristic of effective strategic leaders as having a "strong sense of vision" first. Surprisingly, 90% of those surveyed also expressed a lack of confidence in their own ability to create a vision. Many organizations that have vision statements find that employees do not embrace and pursue the visions. Having a well-formulated vision can give an organization an edge over its rivals. Why can having a well-formulated vision give an organization an edge over its rivals? The vision statement tells workers how to do their job. A vision statement gives workers more confidence and increases their efficiency. The vision statement tells an organization's rivals how to diversify away from their competitor to create more unique products. The vision statement provides an aspirational goal of what the company wants to do and unites and drives its workers toward that vision. Having a vision statement versus not having a vision statement tells your customers that you are trying to make them the best product