Question
When AutoBrand455 associates close a sale at dealerships, the associates ask customers to complete a short, five question customer satisfaction survey while still on premises.
When AutoBrand455 associates close a sale at dealerships, the associates ask customers to complete a short, five question customer satisfaction survey while still on premises. Customers who complete the survey may opt to be in a monthly draw for a chance to win one $500 VISA gift card.
What is your opinion on this research initiative? Your response should address all the following:
- Population of interest
- Sampling frame
- Risk of bias in any form
Overall advantages / disadvantages
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Quality Management for Organizational Excellence Introduction to Total Quality
Authors: David L. Goetsch, Stanley Davis
8th edition
133791858, 978-0133791853
