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When Avis positioned itself against market leading Hertz by claiming, we are number two, so we are trying harder, it was using which of the
When Avis positioned itself against market leading Hertz by claiming, we are number two, so we are trying harder, it was using which of the following forms of advertising?
a.
Informative advertising
b.
Psychological advertising
c.
Reminder advertising
d.
Comparative advertising
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