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When BCG revised its advice about how to use its matrix, it determined that market share was less important in driving a firm's profitability. It
When BCG revised its advice about how to use its matrix, it determined that market share was less important in driving a firm's profitability. It included new drivers of performance. What is one of these new drivers?
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control
market growth
technology
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Successful Project Management
Authors: Jack Gido, Jim Clements
4th Edition
9780324656152, 324656130, 978-0324656138
