When BMW first made its strong competitive push into the U.S. market in the early 1980s, it
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Question:
When BMW first made its strong competitive push into the U.S. market in the early 1980s, it positioned the brand as the only automobile that offered both luxury (competing with Cadillac) and performance (competing with the Corvette), which is known as ________ because it uses points of difference and points of parity across categories.
Group of answer choices
red-ocean thinking
straddle positioning
perceptual mapping
a competitive frame of reference
zone of tolerance positioning
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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