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When broadcasting sporting events in the United States, major television networks employ color commentators who provide expert analysis and background information and occasionally throw in
When broadcasting sporting events in the United States, major television networks employ color commentators who provide expert analysis and background information and occasionally throw in humorous stories. Color commentators are often former athletes or coaches of the broadcasted sport. One such commentator was John Madden, a former NFL Oakland Raiders coach, who also lent his voice and personality to the Madden NFL football video games. Madden was known for his exuberant, passionate personality, and his lively and flamboyant delivery made him a fan favorite.
According to the SenderMessageChannelReceiver model of communication, what benefits did John Madden bring to his role in the model?
Maddens role as a trusted sender was enhanced by his ability to connect with the audience, his downtoearth attitude, and his vast knowledge of football.
Maddens role as a credible channel came because he wasnt afraid to call out players for their mistakes, and because people trusted him, they were more likely to believe him.
Maddens role as a believable message allowed him to connect with the football players and the other sportscasters, causing audiences to view him as a credible commentator.
Maddens role as a likable receiver was enhanced by his largerthanlife personality, which made people trust him and listen to him
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