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When Carolyn was shopping for toothpaste, she picked up a box of Crest because she always saw ads for the brand and those ads made

When Carolyn was shopping for toothpaste, she picked up a box of Crest because she always saw ads for the brand and those ads made her think Crest was superior to other brands on the shelf. In this instance, advertising affected the value of Crest by implying that

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