When considering the stages of international marketing involvement, it is important to remember that

a firm essentially progresses through the stiges in a linear order.

the international marketing stage is a direct result of temporary surpluses caused by variations in production levels or demand.

a larger home market with a smaller production base favors internationalization.

a firm may be in more than one stage simultaneously.

at the global marketing level, a firm focuses on market segmentation based on geographical borders.