Question
When consumers are in the 'Need Recognition' phase of the 'Consumer Buying Sequence', we refer to the concepts of Ideal State vs. Actual State. When
When consumers are in the 'Need Recognition' phase of the 'Consumer Buying Sequence', we refer to the concepts of Ideal State vs. Actual State. When the Ideal State is higher than the Actual State, from the perspective of marketers, it is referred to as______
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Managing Controlling and Improving Quality
Authors: Douglas C. Montgomery, Cheryl L. Jennings, Michele E. Pfund
1st edition
471697915, 978-0471697916
