Question
When consumers have less expensive alternatives, manufacturers' brands have declined in the marketplace chief to an increasing number of retailers and wholesalers creating ______ .
When consumers have less expensive alternatives, manufacturers' brands have declined in the marketplace chief to an increasing number of retailers and wholesalers creating ______.
a.
slotting fees
b.
multivariate brands
c.
specialty products
d.
service variability
e.
none of the above
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
