In the article "Food Marketing", authors Luca Cian, Madeline Gibson, and Jeff Boichuk outline five (5) tensions at play in the agri-food system. The documented fact that brand values can influence a sensation generated by a biological process relates to which tension outlined in the article?

a.
taste versus health

b.
sustainability versus taste

c.
convenience versus taste

d.
affordability versus taste

e.
equality versus affordability

f.
quality versus smell