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When Covid struck the world, many producers were suddenly backlogged and couldn't complete the orders they had promised. Many had previously thrivec in a competitive

When Covid struck the world, many producers were suddenly backlogged and couldn't complete the orders they had promised. Many had previously thrivec in a competitive environment where they would produce at the rate their products were demanded. Prior to Covid, what word could be used to describe the ability of companies to exacty meet the demand of the market?
Entertainment
Equal
Efficiency
Effective
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