Question
When designing a questionnaire, the first important step is to ... . a.specify the information needed from the data-collection process b.determine the content of each
When designing a questionnaire, the first important step is to ... .
a.specify the information needed from the data-collection process
b.determine the content of each individual question
c.determine the type of questionnaire and method of administration
d.decide on the physical characteristics and layout of the questionnaire
Clear my choice
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
