Question
When determining pricing strategy, why should elasticity be considered? Where do marketing strategy and pricing strategy intersect and how can the marketing management team improve
When determining pricing strategy, why should elasticity be considered? Where do marketing strategy and pricing strategy intersect and how can the marketing management team improve profitability for the company?
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
