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When developing a SMART Objective, it is important to make sure that you set real numbers, such as a certain percentage of sales, with real
When developing a SMART Objective, it is important to make sure that you set real numbers, such as a certain percentage of sales, with real deadlines, for example 'over the next three months'. These a...
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
