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When developing perceptual maps, why do we start the process with secondary research into the product/service under study and the people who purchase it? Question
When developing perceptual maps, why do we start the process with secondary research into the product/service under study and the people who purchase it? Question 26 options: Become familiar with advanced formatting techniques of Microsoft Excel Become familiar with the terminology and typical purchasing behavior Become familiar with advanced graphing techniques of Microsoft Excel Become familiar with Ideal Point and Vector Model map approaches
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