When developing research program, there are several criteria for an effective customer research program. Among several, pick THREE different criteria and discuss with each (you also need to provide an example for each of three criteria?

I NEED ANSWER IN TEXT FORM

Please provide correct answer i will definitely give u positive rating and upvote. Please don't provide wron*g answer.let real experts solve this question. If at all I find incorrec*t and plagaris e*d answer then I will definitely repor*t your answer. So please be careful