When do you use your mental shortcut (system 1) to make purchase decisions?
When do you use deliberate and rational thinking (system 2) to make purchase decisions? • What are the pros and cons of system 1 and system 2? • Share some experiences that system 1 is more useful and accurate than system 2. • Choose a consumption context (e.g., clothing, food, computer, property) and provide implications for marketers based on consumer decision-making.