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When Dole, which is associated with fruit, introduced refrigerated juices and juice bars, and Sun Maid went from selling raisins to raisin bread, they were
When Dole, which is associated with fruit, introduced refrigerated juices and juice bars, and Sun Maid went from selling raisins to raisin bread, they were utilizing which marketing strategy?
A Licensing
B Retro branding
C Product line extension
D Lookalike packaging
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