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When engaging in international business, an understanding of a Country competitive advantage is just as critical as having an understanding of a company's own competitive

When engaging in international business, an understanding of a Country competitive advantage is just as critical as having an understanding of a company's own competitive advantage. In Unit One, you analyzed Canada's competitive advantages. Now you will consider the competitive advantages of ITALY for your course culminating project. Explain the following information related to your chosen country: ITALY

  • Does the country have unique resources? Resources of high quality? Describe the resources, the quality and the quantity.
  • List three products or services for which your country is well known. Do these products have a competitive advantage? Explain.
  • In which ways does the country have advantages over others in terms of its infrastructure, demographics, or economic environment?
  • Is something manufactured in your country that is not manufactured elsewhere?
  • Has this country been responsible for any major innovations?
  • How do the competitive advantages offered by this country potentially help a Canadian business? In other words, how can Canadian businesses use these advantages to become more competitive?

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