Question
When entering a country inquire of its customs. When crossing a border inquire of the prohibitions (Li Chi 1971: 17). Please discuss the importance of
"When entering a country inquire of its customs. When crossing a border inquire of the prohibitions" (Li Chi 1971: 17). Please discuss the importance of market research for doing global marketing based on "International Marketing Blunders by American Firms in Japan."
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
