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When firms fail to realize how their products provide value, they run the risk of developing marketing myopia cognitive dissonance negative affect marketing dissonance marketing
When firms fail to realize how their products provide value, they run the risk of developing
marketing myopia
cognitive dissonance
negative affect
marketing dissonance
marketing disconnect
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Hotel Operations Management
Authors: David K. Hayes, Jack D. Ninemeier, Allisha A. Miller
3rd edition
013433762X, 9780134342641 , 978-0134337623
