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Question 1 A focus strategy is most successful when a segment of the broader target group can be better served with a differentiated offering a
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A focus strategy is most successful when
a segment of the broader target group can be better served with a differentiated offering
a segment of the broader target group can be better served with a lower cost offering
competitors who broadly target customers are underperforming in meeting the needs of a segment
all of these
none of these
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Hotel Operations Management
Authors: David K. Hayes, Jack D. Ninemeier, Allisha A. Miller
3rd edition
013433762X, 9780134342641 , 978-0134337623
