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When GM offers discounts and incentives, rivals Ford and Chrysler cannot afford to ignore the challenge and quickly follow suit. Which one of the following
When GM offers discounts and incentives, rivals Ford and Chrysler cannot afford to ignore the challenge and quickly follow suit. Which one of the following is a reason Ford and Chrysler are more likely to respond?
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a history of forbearance with GM
a history of coopetition with GM
the reputation and history of GM in the market
GM resources
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