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When Granny Annie s Antiques opened for business, it sent news releases to the local newspapers telling the story of how Granny Annie decided to
When Granny Annies Antiques opened for business, it sent news releases to the local newspapers telling the story of how Granny Annie decided to open the shop. Many of the publications included stories on the shop free of charge. What is Granny Annies Antiques using to advertise its products?
Multiple Choice
polybagging
instore sampling
publicity
sponsorship
personal selling
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Transport Operations
Authors: Allen Stuart
2nd Edition
978-0470115398, 0470115394
