When it comes to B2B or Business to Business, this is a process for selling and buying goods from businesses and using it for your business and vice versa. B2C or Business to Consumer is your everyday stores and websites that sell products directly to consumers, buying for their personal use. "B2B and B2C are two acronyms that get thrown around regularly. B2B stands for business-to-business, referring to a type of transaction that takes place between one business and another. B2C stands for business-to-consumer, as in a transaction that takes place between a business and an individual as the end customer. " (Heaslip,2022). Another difference in my opinion is that there are more B2C companies around the world, because there are more consumers than businesses in the world. An example of a B2B company can be Samsung or any other company who does business with Apple. These companies all come together to make all of Apple products so successful. Apple can also be an example of a B2C company as well because most of the world has consumed or bought an Apple product in their lives. So Apple is part of both of these types of marketing.

Heaslip, E. (2022). B2B vs B2C: What's the Difference?https://www.uschamber.com/co/.https://www.uschamber.com/co/start/strategy/b2b-vs-b2c#:~:text=B2B%20and%20B2C%20are%20two,individual%20as%20the%20end%20customer.

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