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When it comes to defining markets and performing market segmentation in the hospitality industry, Psychographic Segmentation can be defined as Grouping potential tourism customers on
When it comes to defining markets and performing market segmentation in the hospitality industry, Psychographic Segmentation can be defined as "Grouping potential tourism customers on their lifestyle and personality"
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
