When it comes to promotion, you must create a strategy that will allow you to expand upon market share or penetrate a market. Therefore, there are many factors that need to be taken into account when writing your promotional plan, such as budget constraints, and desired results. As you start to think about these factors and many more, it is important to write them down and track them prior to launch. Take this opportunity to demonstrate your planning by answering the following questions below:

1. What is your timeline from launch to sustainability in terms of marketing and promotion budget? You must make sure that you have enough capital to cover this timeline. If you have a small budget, then you may consider conducting a brief promotional campaign.

2. Where do you intend to place and promote your product? Your response should list these locations. If your product will be sold online, then the promotion should have an online presence. If you are using posters, fliers then you want to make sure that they are within the vicinity of foot traffic or the retail store where customers can find your products.

3. Set a revenue or sale based goal. In other words, the investment in these promotional activities should produce some financial return. This goal should not be so high that you cannot reach it but do not set it so low that it serves no real purpose.

I want to open a soccer complex that host games and tournaments. Base the responses off of this.