When it comes to transportation pricing many consider the $\_\_\_\_\_\_\_\_\_\_\_\_\_$ as a great indicator of the price floor and $\_\_\_\_\_\_\_\_\_\_\_\_$ as a great indicator of the price ceiling.

Value$-$of$-$service $/$ cost$-$of$-$service

Cost$-$of$-$service $/$ net$-$rate

Cost$-$of$-$service $/$ value$-$of$-$service

Value$-$of$-$service $/$ net$-$rate pricing

Net$-$rate pricing $/$ value$-$of$-$service