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When Jason needed to buy a new jacket, he found that there was a line of jackets made by Northwear, the same brand he buys
When Jason needed to buy a new jacket, he found that there was a line of jackets made by Northwear, the same brand he buys for his hiking boots and gear. He decided to buy a Northwear jacket. This is an example of what? Group of answer choices attitudinal loyalty behavioural loyalty loyalty response pre-programmed purchasing brand loyalty
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