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When JCPMedia buys paper for JCPenney newspaper inserts, it considers suppliers' forest management and other sustainability practices. JCPMedia buyers consider these as part of the

When JCPMedia buys paper for JCPenney newspaper inserts, it considers suppliers' forest management and other sustainability practices. JCPMedia buyers consider these as part of the process to
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fulfill profit responsibilities.
formally evaluate paper supplier capabilities.
shorten the value chain.
eliminate the need for online purchasing.
fulfill the auditing role.

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