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When Jorgelina was shopping for canned soup, she chose Campbell s because she always saw ads for the brand, and those ads made her think
When Jorgelina was shopping for canned soup, she chose Campbells because she always saw ads for the brand, and those ads made her think Campbells was superior to other brands on the shelf. In this instance, advertising affected the value of Campbells by implying that
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Campbells was a better quality soup.
Campbells was a healthier soup.
all soups are equal but Campbells has a larger ad budget.
Campbells had been on the market longer than other brands.
Campbells cost less than other brands.
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