Question
When kraft recently bid 16.7 billion for Cadbury's, Cadbury's market value rose, but Kraft's market value fell by more. What does this tell you about
When kraft recently bid 16.7 billion for Cadbury's, Cadbury's market value rose, but Kraft's market value fell by more. What does this tell you about the value-creating potential of the deal?
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International Management Culture, Strategy and Behavior
Authors: Fred Luthans, Jonathan Doh
10th edition
1259705072, 1259705076, 978-1259705076
