When looking at the definition of a concentration strategy, it says when organizations try to compete in a single industry. However, Nestle has chosen to expand in related diversification strategies, so we might want to see how they just chose to compete in the Plant-based food market, which is part of several of their strategic business unit.

1)What was the strategy they used?

2)Now that some of their products have been commercialized, what would you recommend their next growth strategy be and why?

Please read the entire question carefully, must be Nestle's plant-based food market. Can find all the information on the net. Please answer questions #1 & #2