When L'oreal uses an actress like Julia Roberts to endorse their products, specifically saying that the product "costs a little more, but I'm worth it", What do you think the company is really doing?

Select one:

a.The company is trying to make consumers believe that there are many substitiutes for their product and that demand for it is elastic.

b.The company is trying to convince consumers to buy their product because it has no close substitutes and that demand for it is inelastic.

c.The company is trying to convince consumers to buy their product because it has no close substititutes and that demand for it is elastic..

d.The company has no special purpose for hiring Julia Roberts or any other individual to represent their products.

e.none of the above.